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Hailey Bieber is channeling ‘90s vibes in the new FILA campaign

Bieber is bringing the '90s back with FILA!  

Model, entrepreneur and full-time stunner, Hailey Bieber’s style has made it to so many Pinterest boards. From red carpets to runway shows, her looks always steal the show. Tapping into that energy, sports brand FILA has brought her to the forefront of their new global campaign, blending her fashion philosophy with the brand’s iconic designs.

FILA’s campaign featuring Bieber launches in India on March 21, 2023—and we are not ready for it! Photographed by Renell Medrano and styled by Bieber and Dani Michelle, with this campaign FILA brings back their iconic archival styles such as crewneck sweatshirts, oversized pants, and bomber jackets alongside accessories including bucket hats and OG FILA footwear. 


As Bieber shares her creative vision with the brand, she expresses, “My style is ever-evolving and FILA’s designs are timeless and the perfect complement to my everyday wardrobe.” Bieber further adds, “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”


The athletic brand FILA celebrates Hailey’s form of expression and integrates her off-study taste as seen in the photographs from the campaign, right from the set to the style of the apparel. “Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” said Gene Yoon, Global Chairman at FILA. “Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style,” Yoon adds.


Bieber’s versatility and individualistic style make her loved across the world with almost 50 million followers on Instagram.