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Bold, Risqué and Unapologetic: The Evolution of Maternity Fashion

The new rules of maternity dressing simply state that there are none. From Sonam K Ahuja to Rihanna, here's how celebrity disruptors are challenging the norm of conventional maternity style in the most delightful ways. 

Gone are the days when maternity dressing consisted of roomy smocks and forgiving, empire-cut styles. The new rules of pregnancy dressing state that there are simply none—you can invent your own sartorial style as you go, and are encouraged to take as many risks as you like. From sheer ensembles and low-hung trousers to form-fitting dresses and risqué cut-outs, here’s a look at the reinvention of maternity dressing courtesy of Sonam K Ahuja, Rihanna and Adriana Lima, one stylishly-adorned bump at a time.

Sonam K Ahuja

Sonam K Ahuja



Shay Mitchell

Adriana Lima

Lisa Haydon


Ashley Graham