Alia Bhatt says "being original is messy and imperfect", and honestly, it makes so much sense

Alia Bhatt has never really tried to fit into one mould. Over the years we have seen her evolve from a young film star to an actor who constantly experiments with roles, choices and even personal style. There has always been a sense that she is figuring things out as she goes along, and that honesty might be exactly why people connect with her.

That same energy shows up in her latest collaboration with Levi’s®, which brings the brand’s global campaign Behind Every Original to India. The campaign focuses on the mindset behind originality, and Bhatt's words throughout it feel refreshingly unfiltered. Not overly polished, not overly motivational. Just honest observations about what it actually means to be yourself.

“I’ve always been a curious mind, wanting to know the why behind the what,” she shares. “For me, it was never about checking every box or doing what was expected. I’d rather be myself than anyone I’m told to be.”

Her take on originality is refreshingly honest. “You don’t wait for permission to shake things up. You make your own rules. Being original is messy, imperfect and completely your own.” In a world that constantly pushes the idea of flawlessness, the reminder that perfection is not the goal feels oddly comforting.

Off screen, Bhatt's personal style mirrors that same easy confidence. Think relaxed denim, classic tees and silhouettes that feel comfortable and lived in. It is fashion that moves with you instead of restricting you.
This season, Levi’s® leans into that relaxed energy with fresh silhouettes that feel modern and expressive. The Cinch Waist Jean stands out with its adjustable back detail that lets you customise the fit while creating a flattering wide leg shape. It is structured yet relaxed, the kind of denim that works from day plans to dinner.

Then there is the Loose Boot, a contemporary take on the classic bootcut. With a relaxed fit through the hip and thigh and a subtle flare, it balances comfort with just the right amount of structure.

In many ways, the denim mirrors the message that originality does not have to look perfect. Sometimes it simply looks like being comfortable enough to be yourself.

All images: The brand

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