Crocs collaborates with Bira 91 to celebrate the spirit of creativity

In what is touted to be Crocs’ biggest collaboration of the year, the global footwear brand has joined hands with Bira 91 to launch an India-exclusive collection that celebrates playfulness, creativity, style and young energy. The collection draws on a vibrant colour palette and features the Classic Clog inspired by the elements of Bira 91 reimagined as Jibbitz™ charms, and also incorporated the brand’s iconic logo. 

The collaboration marks the brand’s second one in India and its celebratory and playful nature reinforces Crocs’ practice of joining hands with unique and eclectic brands as well as individuals to encourage creativity and self-expression. Speaking about the collection, Sumit Dhingra, Vice President and General Manager at Crocs India and SEA said, “With our second collaboration in India, we wish to contribute to India’s creative community with a unique design based upon India’s unique and playful personality by working with notable culture creators.” 

The aim of the campaign is to feed into the ethos of both brands to inspire creators to let their imagination run wild and free. Ankur Jain, founder and CEO at Bira91 said, “We are delighted to announce our collaboration with Crocs, a renowned global brand, which shares our brand ethos of being creative, playful, and colourful. With the limited-edition Bira91XCrocs Classic Unisex Clogs, we aim to combine the best of both worlds, and provide consumers with an experience transcends boundaries.” 

The limited-edition Bira91XCrocs Classic Unisex Clog resonates with the ethos of ‘Come as you are,’ and has been crafted with colourful and cheery outlines of Bira’s iconic monkey in its signature colours of black and white. The Jibbitz™ charms have been reimagined keeping in mind classic elements of both the brands such as the monkey mascot, the 91 icon which represents India’s country code and more. For those who cannot wait to get their hands on these clogs, also know that they will be pre-fitted with the six specially crafted Jibbitz™ charms. 

Additionally, as part of the launch, Crocs has joined forces with India’s top creative minds for a teaser video that celebrates the free expression and the spirit of creativity within the creator community. Chosen for their individual styles and artistic persona, the video will feature the multi-genre hip-hop and bass beats of musician, MadStarBase, illustrations by artist Nori Norbhu, dancer and choreographer Divya Easwaran who will be joined by Indian hip-hop dancer Ben. 

The Bira91 X Crocs collaboration has been available on the Crocs official web store June 17 onwards. The Bira91 X Crocs Classic Unisex Clogs will be available for sale at ₹5,995 at Superkicks.in, www.crocs.com, Bira91 Merch store and vegnonveg.com.