Gen Z and millennials, these are the cutest jewellery brands to invest in right now

When it comes to jewellery, let’s be honest—who doesn’t love a little gold-plated magic? Whether it’s a chunky bangle, hoops big enough to double as bracelets, or a dainty chain that goes with literally everything, the right jewellery can take an outfit from basic to effortlessly polished in seconds.

And in case you missed it, the 2000s are back—especially in the jewellery world. Stacked bangles? Check. Hoops that would make early-2000s JLo proud? Check. Bold gold pieces that scream “I have my life together” (even when you don’t)? Check. These staples work with everything, from a crisp white shirt and blue jeans to a flirty black dress. Throw on a statement necklace or stacked cuffs, and suddenly, it's giving effortless chic.

Whether you're a minimalist or love to layer on the bling, gold-plated jewellery is the ultimate outfit-finisher. If you’re ready to tap into the trend, here are the brands serving up the best gold-plated goodness right now.

Amama 

Amama is for those who like their jewellery with a bit of an edge—think chilli-shaped pendants, chunky hoops, and stacked bangles that demand a second look. The brand blends bold, statement designs with everyday wear, making it easy to dress up a simple outfit or go full glam. Plus, with a focus on quality and ethical sourcing, these pieces aren’t just stylish—they’re made to last.

Arvino 

If bold, chunky gold jewellery is your thing—think statement hearts, stars, or edgy, organic designs—Arvino is the brand to know. Specialising in high-fashion, sustainable jewellery, their pieces are anything but ordinary. With intentionally unpolished textures and unique shapes, they’re designed to stand out while remaining effortlessly wearable. Plus, if you're into the ‘permanent jewellery’ trend, they offer custom welded pieces made to last. It’s high-fashion meets everyday cool, with a commitment to ethical sourcing that makes it even better.

Mina Jaipur 

Mina Jaipur blends tradition with playfulness, offering dainty, candy-like jewellery with artisanal craftsmanship. From Zodiac pieces to quirky enamel designs, each piece is handcrafted by women artisans in rural Rajasthan. It’s slow fashion with heart—unique, meaningful, and effortlessly fun.

A Little Extra

If you’ve spent any time online, you’ve probably come across A Little Extra’s signature twisted bracelets that double as necklaces—talk about versatility! This brand is all about fun, affordable jewellery with a quirky twist. From gold and beaded designs to more eclectic pieces, they make it easy to switch up your style. With a playful vibe at its core, A Little Extra offers unique, statement-worthy jewellery—perfect for when you want your accessories to reflect your personality.

Machki 

Machki brings the fun back to jewellery—whether it’s a chunky ring that instantly elevates your look or a delicate necklace you’ll never want to take off. Founded by celebrity stylist Anjali Biyani, the brand is all about cool, wearable pieces that make styling effortless. From bold statement jewellery to everyday essentials, there’s something for every vibe. If you love trendy pieces that still feel like you, Machki is the brand to check out.

Delta Charms 

Delta Charms is all about jewellery with a personal touch. From charm bracelets and necklaces to beautifully crafted initial pieces, their designs feel uniquely yours. The best part? You can customise your own—choose your charms, mix and match, and create something that truly reflects your style. Modern, versatile, and effortlessly wearable, these pieces are made for everyday elegance.

Hannan 

Hannan is all about jewellery with a story. Drawing inspiration from distant galaxies to age-old craftsmanship, their pieces feel almost otherworldly. Think birthstones, resin charms, ceramics, freshwater pearls, and intricate metalwork—all coming together in a way that feels fresh and unique. This isn’t just jewellery that looks beautiful; it holds meaning, making each piece a little universe of its own.

Zohra

Zohra is all about handcrafted jewellery with a special touch. Founded by a mother-daughter trio passionate about Indian craftsmanship, the brand offers everything from delicate everyday pieces to bold statement designs. Each piece is crafted by artisans in West Bengal and Rajasthan, blending traditional techniques with a modern twist. With fans like Alia Bhatt, Kareena Kapoor, and Kriti Sanon, it's safe to say they’re doing something right.

I Blame Beads

I Blame Beads is all about fun, trendy jewellery that won’t break the bank. From heart-shaped earrings to cute charms and sea-shell pieces, they have all the little details that make accessorising fun. If you love switching up your style without spending a fortune, this brand is for you. Take a look—you’re bound to find something you love!

Lead image credits: IMDb

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