In a bid to jump on the sustainable fashion bandwagon, luxury brands are committed to offering exquisitely crafted products that aren’t solely statement, but also curated using responsibly-sourced materials. Gioia—pronounced "joy-a"—is one such homegrown brand that makes a compelling case for sustainability and the ‘Made in India’ movement, with its wide range of products fashioned in their in-house factories using raw material responsibly procured from Leather Working Group-certified tanneries.
Vashisht Bhatia, an alumnus of New York University’s Stern School of Business, is the force that fuelled the Gioia vision to life, along with his mother, Diksha Bhatia—who studied footwear design from Ars Sutoria in Milan, back in 2015—and who also serves as the Director at D2 International, an export house of international repute based in Kolkata, engaged in the manufacture and export of high fashion leather bags and accessories. Both, no outsiders to the leather industry, entered the retail market in India with Gioia in November 2021, after crafting leather goods for luxury brands for over three decades.
The mother-son duo was inspired to start their brand after noticing a sudden surge in the popularity of fast fashion and subpar quality goods. "Our sole purpose is to craft handbags that will stand the test of time and stay by our customers’ side for years to come. We aim to achieve this vision by putting our experience to good use and crafting handbags that pay attention to the tiniest detail," says Vashisht.
That said, apart from striving for customer satisfaction, Gioia also upholds an ethical work culture for their skilled artisans who work tirelessly to create the finest handmade pieces. The brand’s state-of-the-art factories are Sedex-certified, which ensures that Gioia’s collection not only spreads happiness to the community, but also to the craftsmen making the products. And, besides using the leather that is a by-product of other industries, the brand also donates parts of its proceeds to the Animal Welfare Foundations it has partnered with—paving the way for other brands to give back with each purchase.
For the wearer, Gioia’s collection lends an array of fun, flamboyant colours and textures available in trans-seasonal designs. With something for every personality, the brand’s classic, timeless pieces are tailor-made for women who value quality craftsmanship, are conscious about what they wear, and choose to buy less, but buy better.
From leather totes to slings, clutches, wallets, and crossbody bags—in an assortment of flattering hues such as pink, yellow, mint, red, and more—Gioia is your one-stop-shop for all things fashionable, functional, and chic. Go on and grab your favourite pick from their extensive selection, exclusively available at www.gioia.in.