This newly launched silver jewellery brand literally turns quirky imagery into wearable art

You know that feeling when you’re dressed up, everything looks great, but something’s missing? Not a bold lip, not heels, but a tiny slice of personality that screams “this is so me”. Enter a new-age jewellery label that took one look at the serious world of silver and said: “No thanks, let’s make it quirky, in a good way.”

If you’ve ever wanted to wear your zodiac constellation for good luck, a poop emoji (yes, really) to tease the trashy state of affairs on a bad day, or a cup of tea with actual sparkle…well, now you can. Because this silver and lab-grown diamond brand is taking all your moods, memories, memes, and inside jokes, and turning them into high-quality, head-turning, and conversation-starting jewellery.

Not your grandma's silver (but, she’d probably approve anyway)

Let’s be real. Silver jewellery in India usually falls into two camps: ultra-traditional or hyper-minimal. This brand lands nowhere near either! Oddly–Not Your Nani’s Silver is a cheeky, pop-culture-packed, silver jewellery brand that isn’t afraid to throw a chilli charm next to a smiley face and call it a day.

Think: silver zodiac pendants and charms to satisfy your Gen Z soul; earrings that look like lips; or lab-grown diamonds peeking out from behind playful, symbolic motifs you’d usually only see on Instagram stickers.

Somehow, it all works. It’s like your jewellery box got invited to your unhinged group chat and left with a glow-up.

What makes Oddly so cool (besides literally everything)?

It’s playful, but still precious

Made from 925 silver and lab-grown diamonds, the pieces are legit luxe, but designed to make you smile. Because why should sparkle be serious?

Drop culture energy

Like your favourite streetwear brands, this label operates on a drop model, which means limited-edition collections that hit during festivals, seasons, or collabs. Translation? Blink and you might miss that Scorpio constellation ring or that evil eye choker you didn’t know you needed.

It gets us

Whether you're 16 and building your jewellery personality from scratch, or 45 and just want to wear a nose ring shaped like a pizza (zero judgement), there’s something in here for your specific brand of chaos.

Meet the cool girls behind the chaos

Oddly is the brainchild of Anushka Ranjan, actor/model/mischief-maker, and Raina Jain, a finance pro turned sparkle fanatic. Ranjan brings the pop-culture flair and unfiltered creativity, while Jain crunches the numbers and manages to find the perfect setting for a poop emoji stud (respect).

Together, they’ve built something that feels less like a brand and more like your jewellery-loving BFF: the one who knows your birth chart, remembers your ex’s worst text, and won’t let you leave the house without a little razzle-dazzle.

It’s the kind of weird you want to wear

Because not everything has to be polished to perfection. Sometimes it just needs to be oddly perfect for you. These are the pieces that make people double-take; not because they’re massive or blingy, but because they’re unexpected. A little offbeat. A little magical. And always, always a mood.

In a world where everything is curated to death, this brand feels refreshingly chaotic, in the best way possible.

So, what are you waiting for? Wear the pizza. Flaunt the cupcake emoji. Stack the stars. Because Oddly is officially here to serve you silver jewellery with personality, purpose, and absolutely zero chill. 

All images: The brand

Also read: 5 jewellery trends you'll see everywhere this autumn, and how to style them in your existing wardrobe

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