Zoya’s Aeterna Marries Ancient Symbolism with Modern Aesthetics

Featured Image: Patented Stone Cuts in Zoya's Aeterna Collection

Imagine how delightful it would be if you could turn your beliefs and ideologies into tangible and wearable things. It’s literally wearing your thoughts on your sleeves. Zoya, the exquisite diamond boutique from the House of Tata gives you an opportunity to draw on your roots and deep-seated beliefs, and make it a part of your day-to-day life. 

Zoya has launched Aeterna a contemporary collection of rare jewellery that traces inspiration from ancient symbols of sacred geometry. Often described as a blueprint of the universe these symbols have captivated artists and philosophers across cultures and through the ages. This collection that comprises 40 pieces of jewellery interprets these sacred symbols on a feminine palette in amethyst, pink sapphire, morganite and rose gold. The strong abstract designs of the pieces make them relatable in the current times. 

Jewellery from the Aeterna collection by Zoya

Aeterna juxtaposes powerful symbols with innovative designs. For instance, the design inspirations for the pieces come from the Flower of Life pattern, symmetrically balanced intersecting circles featured in clean and edgy fractal patterns; the sacred symbol of the Vesica Pisces, presenting a metaphoric vessel for sacred power. Platonic solids shaped like pyramids, cubes, octahedrons, dodecahedrons, and icosahedrons are thoughtfully placed amidst the designs. 

Talking about the launch, Amanpreet Ahluwalia, Business Head, Zoya,  says, “At Zoya, we have always believed that when a woman embarks on the journey of reconnecting with herself, she starts to feel truly alive. As a woman myself, I felt it was important to tell the story of the divine feminine energy that is inherent in us all. It’s a very special collection, inspired by the source code for women, a beacon for our soul journeys. Versatile and immensely wearable, Zoya’s Aeterna is a beautifully crafted, powerful talisman, a lovely reminder of this elemental power within. Every piece in this collection is as worthy of being cherished as the woman who wears it.”

Amanpreet Ahluwalia, Business Head, Zoya

Another highlight of the collection is the attention to detail and the trademark avant-garde designs, Zoya is known for. Each piece comes with intricate detailing within the settings of stones, the structure of bangles, lattices and metalwork. Sophisticated toggle necklaces, lariats, stackable rings feature complex detailing and intelligent construction.

Jewellery from the Aeterna collection by Zoya

Zoya’s atelier achieves the complex and challenging task of cutting the finest of amethysts with extreme precision into never-been-seen-before forms of icosahedron and dodecahedron while ensuring optimal stone visibility and exciting light reflection from different perspectives. The setting of these special cuts is also complex and underscores Zoya's unparalleled mastery in delivering exceptional design by drawing on the best of tradition and cutting-edge technology.

Jewellery from the Aeterna collection by Zoya

Says Revathi Kant, Chief Design Officer, Titan Company Limited, “Zoya has built a reputation for redefining the way fine jewellery is perceived in India. With Aeterna, Zoya continues to demonstrate its leadership in design innovation, with unconventional, patented cuts that deliver a very modern form to the jewellery, with clean lines and edgy geometry. The collection is designed to dress up your daily wear and offers endless versatility in styling as it can be stacked or worn individually. With complex construction, Aeterna is a lively meaningful collection which is extremely stylish.”

Revathi Kant, Chief Design Officer, Titan Company Limited

A major appeal of the collection is its versatile nature. You can easily wear them when you transition your day look into the night. Lightweight and easy to wear, these jewellery pieces will enrapture you and slowly merge into your lifestyle, making you feel more beautiful and confident from within. 

Jewellery from the Aeterna collection by Zoya

The collection is available at Zoya’s boutiques in Bengaluru, Mumbai and Delhi and Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai and Chandigarh. For more information on the collection visit: www.zoya.in