20 Instagram captions to soft launch your partner

Private couples, take note. 

02 October, 2023
20 Instagram captions to soft launch your partner

Picture this: you’ve matched with someone you get along with on a dating app. After weeks of flirty banter and deep conversations, you decide to take it offline. After taking the plunge, and going on an IRL date, you finally begin officially dating (after over-thinking whether you’re in a situationship). Then comes the next scary step—how do you share the good news to the world? Gone are the days when one would change their relationship status on Facebook, today it’s all about the soft launch. 

If you’ve heard the term soft launch before but are not sure of what it is, let us break it down for you. Chances are, you’ve come across a soft launch or two on your social media feed without realising! It’s when you want to announce to the world that you’re in a relationship, and want to show-off your boo, but still want to keep their identity hidden, while keeping the whole thing a little private. So, what to do you do? You post clues, of course! That could be through pictures of you just holding hands, hugging each other but without their face showing or a picture of your dinner date but with just their elbows.  A soft launch is more about subtly hinting to the existence of a partner but without explicitly declaring who. 


These subtleties involved in a soft launch make coming up with a caption for it a difficult task—how do you strike the perfect balance between low-key but juicy? But don’t worry, we’ve got you. Whether it’s a silhouette of your new partner on your Instagram story or sneaking in a couple picture between a photo dump, scroll ahead for plenty of caption ideas. 

Spotted: the reason for my happiness.

In my lover girl era.

POV: I deleted all my dating apps.

Just the two of us.

I guess the secret is out…

Soft launching my soft spot.

I guess I’ll keep you for a while.

Giving a whole new meaning to #couplegoals.

Do the math.

Guess who?

To be continued…

BRB, changing relationship status to taken.

Hard launch coming soon…

All the things I’m crushing on at the moment. (Perfect for a carousel or photo dump)

I’m obsessed.

Straight out of the situationship phase.

Would ya look at that.

Just the beginning.

All boo’d up.

Time to make it Instagram-official.