The Singleton Social by Diageo India x Nicobar will herald you into a world of epicurean experiences

Former First Lady Eleanor Roosevelt once said, “The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” We wholeheartedly concur. Whether it’s food, travel, art, or culture—life is meant to be experienced through all its nuances, facets and shenanigans. To make that happen, Diageo India in partnership with Nicobar launched The Singleton Social, a brand that brings together both the tastemakers and the taste seekers, who are in pursuit of epicurean experiences. 

The brand was recently unveiled at IF.BE, a cultural space in Mumbai, during an evening brimming with insightful conversations, complemented by the unparalleled mix of gastronomy, art, and dance. It was attended by celebrities such as Shobhaa De and Mandira Bedi.  

The Singleton Social is not limited to a certain space or tangible products, but it’s rather about a community of people coming together for epicurean experiences, which satiates their cultural hunger but also leaves them wanting more. It is a platform designed to redefine social interactions and create a cultural movement that celebrates the new. With specially curated experiences ranging from culinary and travel to art and cultural—The Singleton Social seems promising to say the least. The physical manifestation of The Singleton Social emerges as an embodiment of the shared design sensibilities, meticulous attention to detail, and deep understanding of the modern Indian aesthete that Diageo and Nicobar have cultivated. 

 “There's a thrill in stumbling upon something truly remarkable, something that sparks the senses and evokes a genuine connection. This platform is more than a collaboration; it's a testament to our commitment to understanding and catering to the evolving desires of modern consumers. We understand that today's taste seekers are tomorrow's tastemakers, and 'The Singleton Social' empowers them to become influencers within their circles. Through authentic encounters and shared narratives, we aspire to create a community that celebrates the joy of living, one curated experience at a time,” shares Shweta Jain, CBDO, Premium, Luxury, Reserve & Craft – India and South Asia, Diageo.  

Sharing his thoughts on the launch, Raul Rai, Co-Founder, Nicobar Design Studio says, “We are wanderers at heart and love the joy of unplanned discovery. We never want to box ourselves into pre-planned itineraries…where is the joy in that? The Singleton Social is one such pit stop that we never could have anticipated and yet here we are, and we’re delighted to have stumbled upon it, building a new brand that is the equal parts of two.” 

The TSS community is rooted in its values of curiosity, a passion for culture and a vision to create more than just feel-good experiences. TSS brings together leaders and creatives from the world of art, culture and food. The community is led by tastemakers who are at the helm of driving change, sparking conversations and creating last memories within the realm of their expertise such as Arjun Bahl of St. Art, Sameer Seth of Bombay Canteen and Varun Duggirala of Pause among several others. 

The festive season is coming upon us and it brings with it a joy of celebration, togetherness, and the overwhelming stress of what to gift your nearest and dearest ones. For those looking for sophisticated gifts for their loved ones, we’d definitely recommend glancing through the many serveware products that the brand has to offer. Examples of these include: a set of Donburi Shallow Bowls featuring a blend of blossoms, trellis prints, graphic lines, and floral vines; the Mahi Rectangle Tray with an elegant bucolic design; the Sitara Ice Bucket & Scoop which adds style to your cocktail evenings and more. 

The Singleton Social aims to bring back the essence of human connection, wonder and appreciation for the finer things in life. It strives to serve as a reminder to all to celebrate life and take an active part in cultural and artistic experiences. The brand aims to cater to the epicureans, individuals who seek true delight in flavours, stories, and connections.

Check out their upcoming collection below: