Deepika Padukone to Launch a Global Beauty and Skincare Brand

Model-turned-actor Deepika Padukone is not new to launching business ventures. She founded the Live Love Laugh foundation in 2015 to destigmatise mental health and raise awareness about the same. Time Magazine named her one of the 100 Most Influential People in the World in 2018. A year later, she received the prestigious World Economic Forum Crystal Award for her leadership in raising mental health awareness.

In 2018, she formed her company ‘Ka Productions’ which backed her movie Chhapaak and is also the production company behind her upcoming films The Intern and ’83. Through Ka Productions, Deepika has also invested in the startup Blu Smart, and Drums Food International, the makers of Epigamia yoghurt.

Her latest venture that she announced today, a global lifestyle brand, will be rolled out in 2022. The first category of launch will focus on beauty and skincare. The brand will be rooted in India but will have indispensable global reach and appeal.

Deepika has carved a niche for herself in Bollywood and has also starred in Hollywood movie XXX: The Return of Xander Cage, co-starring with Vin Diesel. Her achievements have made her one of the most influential voices amongst global audiences and consumers in recent times.

Speaking about the launch, Deepika said in a statement; “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal.”