One orange jacket and Timothée Chalamet is all it took for the Marty Supreme to take over

Trends usually arrive in waves—on runways, red carpets, or neatly timed drop calendars. But every once in a while, fashion behaves like folklore, spreading faster than logic and louder than marketing ever could. Welcoming the Marty Supreme jacket—a lightweight windbreaker in a strangely hypnotic shade of industrial orange that has quietly but completely taken over the internet. The film it belongs to isn’t even out yet, and still, the jacket has already secured its place as the most recognisable piece of pop-culture fashion this season.

The jacket is tied to Marty Supreme, an upcoming release from A24, directed by Josh Safdie and starring Timothée Chalamet as fictional ping-pong prodigy Marty Mauser. While the film is scheduled to hit theatres only on December 25, 2025, its most powerful teaser hasn’t been a trailer—it’s been this jacket. Saturated in a deliberately engineered orange that mirrors the signature colour of the film’s visual language, the shade was reportedly refined over months to land on a tone that feels both abrasive and unforgettable.

Designed as part of a limited capsule with Doni Nahmias’s label Nahmias, the windbreaker is deliberately understated in structure. Feather-light in fabric, dropped at the shoulders, and softly cinched only at the hems, it avoids sharp tailoring in favour of an ambiguous, slouchy ease. And yet, it commands attention like few garments manage to do. Its power doesn’t lie in logos or flash, but in colour, context, and the mythology now attached to it.

What truly launched the jacket into viral orbit, however, was its off-screen life. Chalamet himself has been seen wearing pieces from the collection, but the ripple widened quickly. Justin Bieber, Kylie Jenner, and Kendall Jenner have all stepped out in variants of the film’s merchandise, turning a movie promo into a street-style movement. Even Hailey Bieber joined the moment, sharing a mirror selfie in a colour-block Marty Supreme jacket—her post quietly sealing the jacket’s status as certified pop currency.

What’s fascinating is that many of the jacket’s most enthusiastic wearers haven’t even seen the film yet. They’re not buying into a storyline; they’re buying into a mood, an aesthetic, a promise of cultural relevance. The Marty Supreme jacket has become less about merchandise and more about membership—an entry point into a world that feels cool, coded, and just exclusive enough.

The Marty Supreme jacket proves that today’s most powerful fashion statements don’t always wait for official premieres. Sometimes, all it takes is one perfectly calibrated colour, a star with global pull, and a generation hungry for the next visual symbol to rally behind. Long before Marty Supreme makes it to the big screen, its jacket has already won the cultural match!

Lead Image: Getty Images 

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