We can’t seem to get enough of these homegrown labels

From hand-painted garments to pieces rooted in traditional craft, these homegrown labels are redefining what it means to wear art. Thoughtfully made and impossible to ignore, here are the homegrown labels setting the tone for fashion right now.

Aartivijay Gupta Crepe Silk Box Pleated Landscape Printed Pants, ₹27,500

You just know the clothes are going to be a big slay (Gigi Hadid voice) when the inspo is straight-up art. This NIFT Mumbai grad turned her love for paintings into a full-blown fashion career. Every single piece she makes has a personality of its own and a story to tell—so all you need to do is just show up in them.

Chamar Mandee + Bill Bag, ₹20,000

There’s a good chance you’ve heard of this brand before, and we’re so glad. Sudheer Rajbhar’s label isn’t just making bags, it’s upcycling waste, supporting the Dalit community, and generating ample employment. Need I say more?

Juhu Beach Studio Toota Hua Aashiq Cap, ₹1,875

This Mumbai-based brand was founded in 2019 by two college friends. They repurpose discarded and waste materials to craft them into cute Y2K pieces.

Outbreak Lab Anarok Shoe, ₹38,000

It’s not everyday you come across a brand that envisions what it’d be like to craft and wear clothes 100 years into the future—and then goes on to make them! Outbreak lab is living in the future, and you’re invited to join.

Taarini Anand Confetti Jacket, ₹39,900

Can we finally put an end to the Delhi vs Mumbai debate? This luxury menswear label proves that the best things happen when two worlds collide. Rooted in “Delhi’s grandeur and Mumbai’s pulse”, the designer’s eponymous brand is all about the power of duality.

Teev Moana Top In Black & White, ₹2,500

Founder Ateev Anand’s love for handloom cotton is what gave birth to Teev. And it’s crafted from—you guessed it—handloom cotton. The brand ensures that each piece of clothing is inclusive and allows freedom of movement.

Naymish Van Gogh Button Down Dress, ₹8,499

There’s no reason for you to settle for fast fashion when brands like Naymish exist— sustainable, standout, and full of soul. Each piece is a wearable work of art...carrying with it the narrative of the artist, their struggles, and much more.

This piece originally appeared in the May-June print edition of Cosmopolitan India.

Lead image: The Brands

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