An arc. A romance. A box of chocolate.

Before texts, flirting, and grand declarations, there was chocolate—quietly shouldering the unspoken emotions of Valentine’s Day. This year, ITC Fabelle brings a curated experience that explores every stage of love through ‘Chocolate’. 

After all, love has always been one of life's meaningful experiences. Across Sufi philosophy & timeless traditions, love is never a single moment; it unfolds in stages, evolving not in straight lines but in a graceful arc—deepening, maturing, and revealing itself over time. Inspired by this belief, Fabelle introduces ‘The Arc of Love’—an evocative Valentine’s Day collection. 

Commenting at the launch, Mr. Subash Balar, Vice President and Business Head—Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC Limited, said, “At Fabelle, craftsmanship is our foundation, but innovation is our compass. It is what enables us to continually redefine what luxury chocolate can be. From first-of-its-kind concepts and unexpected pairings to immersive, sensorial experiences, innovation shapes how we engage with our consumers.” 

He further added, “With The Arc of Love, we have translated that unfolding journey into flavour, form and experience, crafting each moment so couples can savour not just chocolate, but the poetry of love itself.”

The five stages

The journey begins with ‘The Beginning’—a pristine white chocolate shell praline filled with a delicate milk chocolate mousse and caramelised macadamia nuts, symbolising purity, promise, and the thrill of something new. It then moves to ‘The Bloom’ which reflects the exhilaration of awakening emotions, those early moments of desire, with a milk chocolate shell housing a spicy mousse that mirrors the intensity of infatuation. 

“The Bond" takes center stage as feelings settle into something more profound. A ruby chocolate shell filled with black mousse and lemon conserve reflects the sweet-and-sour realities of love, proving that true connection is intricate, multi-layered, and beautifully flawed. 

As love grows, "The Belief" emerges as a symbol of unwavering faith and trust. Made with rich dark chocolate and dipped in pure cocoa liquor, it represents the quiet power shared by soulmates. 

The journey culminates in "The Beyond," which is based on the insanity and unending love between two souls. A milk chocolate shell that combines rich chocolate with delicious cheese mousse with a touch of French sea salt.

Beyond chocolate, Fabelle brings ‘The Arc of Love’ to life through a thoughtfully curated seven-course luxury dining experience hosted at ITC Hotels, where cocoa becomes the thread that binds cuisine, emotion, and memory. It brings together flavour, texture and presentation to create a moment designed to be savoured slowly.

With The Arc of Love, Fabelle is redefining luxury chocolate as a medium of storytelling, innovation, craftsmanship, and emotional connection rather than just an indulgence. Because, like love itself, cocoa reveals its true depth not all at once, but over time.

Image: Courtesy of the brand

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