Lufthansa invites you to see London through Sreeleela's eyes as a journey, and not a checklist

Travel in 2025 is no longer about ticking off a bucket list or pinning boarding passes on your vision board—it’s about living in a city as though it’s your own. Lufthansa German Airlines gets it, and their Insider Guide 2.0 is here to prove it. Fronted by one of India’s brightest stars, Sreeleela, and guided by London creator Anastasia, this campaign swaps cookie-cutter tours for cobbled alleys, secret supper clubs, bold gallery walls, and streets brimming with untold stories. Lufthansa German Airlines, in partnership with Mindshare India (WPP Media brand), has tapped into something every modern traveller craves today—immersive, authentic experiences—and brought it to life with an inter-country collaboration that pairs celebrity glamour with insider know-how.

The London you’ll want on your vision board starring Sreeleela

Over four sun-dappled July days, London became her playground.

The Young Vic, London’s beating heart for experimental theatre, set the stage with stories that stir the soul, before she wandered the South Bank—river views, street performers, and an art-soaked stop at the Balance Exhibition. The Hayward Gallery, famed for its fearless contemporary showcases, kept her lingering, and the day closed with a glittering dinner at the OXO Tower, where sky-high dining makes the city itself part of the experience.

A feast for the senses

Morning started with Borough Market, London’s oldest food market and a sensory overload of aromas—fresh bread from Bread Ahead, queues curling around Padella’s pasta haven, and molten cheese magic at Kappacasein. By afternoon, Leadenhall Market, a Victorian masterpiece that’s as cinematic as it is historic, beckoned with its arches of gold and glass. Evening brought the intimacy of a supper club, the kind of hidden dining London is famous for, where food is matched only by conversation.

Where style meets story

Portobello Market, the world’s largest antiques and vintage bazaar, was a treasure hunt—vintage jackets, rare vinyls, and that bag you never knew you needed. A short stroll later, the Saatchi Gallery, London’s temple of emerging talent, offered bold summer curations that played muse. Sloane Square brought a brush with luxury heritage, while Pavilion Road, lined with artisanal bakeries and boutiques, felt like Chelsea’s most stylish secret. Dinner at Azzurra sealed the day, proving Italian chic tastes best in London’s heart.

The iconic Oval Stadium, a birthplace of international cricket and a cultural landmark of Britain’s sporting legacy, was the finale —its legendary history soaking into every step—before London folded neatly into memory.

Why it’s way more than a campaign

“We’re excited to introduce Lufthansa Insider 2.0, our latest experience-led campaign developed in collaboration with Mindshare India and beautifully brought to life by the talented and charismatic Sreeleela. This campaign reflects Lufthansa’s essence as a true travel-lifestyle brand—one that celebrates meaningful connections, sparks curiosity, and delivers world-class experiences. By merging innovative storytelling with authentic influencer engagement, we’re redefining what global brand collaborations can look like and inviting travellers to rediscover the joy of flying with Lufthansa,” says Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia & Pacific of Lufthansa Group.

With Insider Guide 2.0, Lufthansa German Airlines isn’t just selling flights—they’re curating journeys where premium service meets personal discovery. It’s the sweet spot between five-star comfort and street-level authenticity, delivered through the charisma of a superstar and the wisdom of a local guide. And for the 2025 Indian traveller, that’s exactly where the magic is.

Lead image: Lufthansa 

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