Holy (freaking) airball! The internet's latest flex that's slam-dunking social media

If your Instagram feed has been graced by a sudden surge of triumphant reveals, often accompanied by the unmistakable beat of Jeezy's 2005 hit 'Soul Survivor' (featuring Akon), then you've officially been caught in the crosshairs of the "holy (freaking) airball" trend. This viral sensation isn't just about showing off; it's a masterful blend of humour, self-empowerment, and a well-deserved "I told you so."

What's the airball all about?

For those not fluent in basketball jargon (or early 2000s hip-hop), an "airball" is when a player shoots and completely misses the hoop—no net, no rim, just a total whiff. In the context of this trend, it's a playful metaphor for someone entirely missing the mark when it comes to judging or underestimating another person.

Holy (freaking) airball

The trend typically unfolds in a two-part narrative. The first part presents a seemingly casual scenario where the creator shares a statement about themselves, followed by an assumed, often dismissive or underestimating, response from someone else. Think: "Told them I'm a professional gamer," followed by "Oh, like you play Candy Crush all day?"

Then comes the "holy (freaking) airball!" moment. The beat drops, and the video cuts to a dramatic reveal, showcasing undeniable proof of their actual achievements. This could be a montage of them winning an Esports championship, a screenshot of their millions of Twitch followers, or a photo of them signing a massive sponsorship deal. It's the ultimate mic drop, turning assumptions into applause.

Where did this power play originate?

While the exact viral spark is often hard to pinpoint in the fast-paced world of social media, the "holy (freaking) airball!" trend took off in late May 2025. Its infectious nature is undoubtedly tied to Jeezy's 'Soul Survivor', a track that inherently carries a vibe of resilience and overcoming adversity, perfectly mirroring the trend's theme of proving doubters wrong. The simple yet effective structure of presenting an initial underestimation followed by a triumphant comeback resonated instantly across platforms.

The positive impact: More than just bragging rights

While some might see it as pure flexing, the "holy (freaking) airball!" trend offers a surprising positive impact. It's a comedic yet empowering way for individuals to reclaim their narratives and celebrate their successes, especially after facing scepticism or being pigeonholed.

In a world that often encourages humility to a fault, this trend is a refreshing pushback, championing self-worth and confidence. It allows people to acknowledge their hard work and achievements without apology, fostering a sense of pride and inspiring others to recognise their own overlooked strengths. It's a digital high-five for everyone who's ever been told they "couldn't."

Who's slam-dunking the trend?

The trend has been embraced by everyday users and celebrities alike, keen to share their "airball" moments. Notable figures who have joined the viral craze include:

Drew Barrymore

The actress participated, referencing her long career from a very young age.

Julianne Hough

The dancer and actress showcased her multiple "Dancing with the Stars" victories.

Haleyy Baylee

A hugely popular influencer known for her comedic content (often based on relatable experiences), she made a very viral "airball" reel about being an influencer.

The "holy (freaking) airball!" trend is more than just a passing internet fad; it's a cultural moment that champions self-belief and encourages a playful defiance against underestimation. So, the next time someone casts doubt your way, remember this trend, gather your receipts, and be ready to unleash your own "holy (freaking) airball!" moment.

Lead image: Drew Barrymore/Instagram

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