This article contains spoilers for season three of Euphoria. DISCLAIMER: Always get consent when trying something new. If you’re concerned about your safety or need advice on sex and sexuality, speak with a sexual health professional or counsellor or contact Brook for anonymous support. Another episode of Euphoria season three, another new kink to explore. In episode five, it’s Cassie (Sydney Sweeney) getting so popular on OnlyFans that she grows and grows and grows into a literal giant. As she stomps the streets of LA, terrorising is citizens with her enormity, a police helicopter attempts to intercept her, demanding, “Big lady, get on your knees”, only to be knocked out of the sky by a flick of Cassie’s ponytail. The absurd scene ends with — what else?! — larger-than-life Cassie’s supersized boobs breaking through an office window, as one of her fans (a guy called Frank) licks her nipples. Although a fantastical depiction, this is macrophilia — AKA a giantess kink. We see the actual (normal sized) Cassie acting the kink out in a video sent to Frank. In the clip, she’s holding a figurine of a man, telling him, “You’re so small, I could fit you in my pocket. I wonder where else I could fit you?”, as he, ofc, wanks while watching it. Whether you’d heard of it or not before Euphoria, there are hundreds of millions of videos under the #Giantess and #GiantWoman hashtags on TikTok. If you scroll through this niche but flourishing corner of the internet, you’ll find these vids mostly consist of women and femmes using camera angles to seem enormous — think Taylor Swift’s “Monster on the Hill” alter-ego in the “Anti-Hero” music video. While the content varies, the ones that hit the hardest tend to showcase women stepping on the camera. Is it a sex thing? Not explicitly, perhaps, but it definitely has a suggestive feel. In Euphoria, though, it certainly is. And when it comes to the actually explicit sex stuff IRL, there’s another goldmine of larger-than-life content to uncover over on the NSFW side of the internet. On Pornhub, you’ll find over 6,000 videos for the search term ‘giantess’, and leading kink content site Clips4Sale even named it the Fetish of the Year for 2024. According to the platform, ‘giantess’ was the site’s number-one most searched fetish globally in 2024 and its third highest-earning category, with sales up 36% that year. So yeah, clearly some people are very into the idea of a giant woman — Sydney Sweeney or not — stepping on them, crushing them, and dominating them. “Macrophilia is a term describing sexual fantasies related to giant persons, whether male (giant) or female (giantess),” says sociologist Sarah Melancon, a clinical sexologist and lead researcher at Womens-Health.com. While this kink may be news to you, “if we consider how often giant and giantess-type stories appear in our culture, it isn’t surprising that some people find these themes erotic,” says Melancon. For reference, see: Honey, I Shrunk the Kids, Alice in Wonderland, The BFG, The Iron Giant, and, ofc, The Princess Bride. And if it appears in pop culture, you can bet your bottom dollar that it’s going to give some people the horn. Mistress Kye, a professional kinkster and BDSM expert, says she’s seen a big increase in requests for macrophilia-related play from clients in her work as a femdom, citing giant/giantess fantasies among a number of niche kinks that have started to garner more attention and interest in recent years. So while it makes sense that some people might be into giant/giantess play and fantasies — if you can think it, someone’s probably horny for it —the real question is, uh, why? Lucky for you, we have answers. Here’s everything to know about macrophilia. What is a giantess fetish and why are people into it? As is true of literally all kinks and fetishes, the reasons why giant-sex stuff might turn someone on are varied and subjective. What can we say? Humans are really out here being complex and nuanced individuals with the capacity to cultivate a rich erotic imagination. (Love that for us.) That said, there are some common reasons folks who are into macrophilia might be drawn to this kink. Psychologist Justin Lehmiller’s study of over 4,175 Americans about their sexual fantasies (documented in his book, Tell Me What You Want), found that one in three people expressed a sexual interest in mythical creatures of various kinds. In interviews, subjects frequently reported a connection to domination and submission as a subplot in these fantasies. This tracks with macrophilia porn — the person viewing or fantasising often wishes to be dominated by a giantess or giant (duh).