The Perfect Matte Pout Is Just a Swipe Away

2020 has been a tough year for all of us, and if countless studies are anything to go by, swiping on a bright lipstick can certainly help uplift one’s mood. And we take such pieces of information very seriously at Cosmo! 

Ever since its launch in 2019, Kay Beauty, Founded by actor Katrina Kaif, has constantly launched products that are perfect for the modern woman on-the-go. And the brand has done it again! Matte Drama is the luxurious new drop by Kay Beauty, and just what your make-up bag has been missing. 

The new collection has come just in time for a make-up bag refresh for the new season. Matte Drama is a range of deeply matte lipsticks that feel weightless on lips and are super long-lasting, too. Featuring 18 shades, specially formulated for Indian skin tones, the formula stands true to the brand’s promise of #MakeupThatKares. The lipsticks are enriched with grapeseed oil (which is rich in Vitamin E and offers intense hydration) and red raspberry (that protects your lips from UV rays, blue light, and sun damage).

The bullet lipsticks offer intense colour in a single swipe, require minimal touch-ups, and leave a velvety finish. Talking about the collection, Founder Katrina Kaif says, “Every girl needs a trusty matte lipstick. One that doesn’t smudge or budge from her lips. You know how much I love a powerful lip colour that requires minimal touch-ups, which is why I am absolutely obsessed with our new launch—which is one of the biggest ones for the brand yet. It feels feathery light on the lips and is comfortable for all day wear. So whether I am between shoots or meetings, this lip colour remains intact while keeping my lips hydrated.” 

But the coolest thing about this range—available in deep reds, mauves, pinks, and nudes—is the names of the shades that have been picked up from the most exciting moments in cinema like Debut, Muse, Cameo, WrapUp, among others. 

Kay Beauty Matte Drama Range is priced at INR 999 each and is exclusively available on the Nykaa website, app and across Nykaa stores pan-India.