Discover Hokkaido milk—the Japanese skincare secret transforming skincare in India

Japanese beauty, or J-Beauty, is admired worldwide for its simple, effective approach and use of natural ingredients. Rooted in tradition yet constantly evolving, this skincare philosophy often highlights the power of local food-based ingredients. Among these, Hokkaido milk—a celebrated ingredient from Japan’s northernmost island—is gaining attention for its nourishing qualities.

 

Why Hokkaido milk is becoming popular in skincare

Hokkaido is known for its clean environment and high-quality dairy products. While traditionally enjoyed as a culinary ingredient, Hokkaido milk is now making its way into beauty formulations. It’s prized for delivering deep hydration and a silky texture, creating a moisturised, comfortable feel on the skin without stickiness.

ITC Fiama moisturising bars with Japanese Hokkaido milk: simple, nourishing care

ITC Fiama has embraced this trend with the launch of their new moisturising bars with Japanese Hokkaido milk, combining the gentle moisturising benefits of Hokkaido milk with fresh, uplifting fragrances. These bars deliver deep hydration while leaving the skin feeling happy and nourished, without any greasy or sticky residue.

The collection includes three variants, each enriched with natural superfruits to enhance your skincare experience:

Blueberry

 

Infused with antioxidant-rich blueberries, this variant helps refresh tired skin while shielding it from daily environmental stressors. The bar’s gentle, hydrating formula, powered by Hokkaido milk, restores suppleness and locks in moisture, making it an ideal choice for those seeking a boost of nourishment. Its crisp, fruity scent is subtle yet invigorating—perfect for a refreshing start to your day.

Acai Berry

 

Celebrated for its skin-loving omega fatty acids and anti-inflammatory properties, acai berry lends this variant its revitalising edge. The luxurious lather works in tandem with the richness of Hokkaido milk to smooth, soften, and restore glow to fatigued skin. Add to that a lingering, mood-lifting fragrance, and you’ve got yourself a spa-worthy moment in your daily routine.

Goji Berry

 

Known for its collagen-boosting properties and high Vitamin C content, goji berry brings a radiance-enhancing quality to this variant. Designed to calm and comfort, the creamy bar pairs the goodness of goji with Hokkaido milk to leave your skin nourished and soothed. With its warm, cocooning aroma, it offers a sensorial escape—one that feels as good as it smells.

J-Beauty’s influence grows in India

As Indian consumers increasingly seek skincare that balances simplicity, efficacy, and natural ingredients, J-Beauty’s philosophy resonates deeply. Products like ITC Fiama's moisturising bars with Japanese Hokkaido milk exemplify the merging of Japanese skincare trends with Indian preferences for effective, fuss-free beauty rituals.

This fusion highlights how traditional ingredients can inspire modern formulations that leave skin feeling cared for and refreshed, perfect for those looking to add a touch of Japanese-inspired simplicity to their daily routine.

Discover the collection at fiama.in