Iconic browns for iconic women: L’Oréal Professionnel’s power palette for 2025

Brown is here and it’s making a statement. L'Oréal Professionnel’s hair colour transformations are making waves, and its latest Iconic Browns for Iconic Women campaign celebrates women confidently embracing this trending hue, one striking shade at a time. Whether they are shaping the cultural landscape through film, dance, fashion, or storytelling, these women are united by one thing—their ability to express their authentic selves. And what better way to do it than with a brown hair colour that’s anything but basic?

The stars behind the shades

To bring this vision to life, L’Oréal Professionnel partnered with 25 inspiring women and changemakers—actors, dancers, entrepreneurs, and creators—each embodying their unique take on “Iconic Browns.”

Actor Nidhi Shah chose a radiant Mocha Brown, effortlessly blending sophistication with a youthful charm, perfect for her versatile presence on-screen. Actor Nabha Natesh made a powerful statement with a Beige Brown that adds depth and glamour to her striking presence.

Dynamic performer and choreographer Nidhi Kumar embraced a glossy Cherry Brunette, which mirrors her high-energy persona and bold creative expression. “It’s the perfect reflection of my journey: deep, radiant, and full of life. From the studio to the boardroom, this new colour gives me the boost I need to own every moment with confidence,” she shared on her Instagram.

For Vipandeep Kaur, a globetrotting travel creator, a sun-kissed Espresso Brown was the perfect match to channel effortless, jet-set glamour. Model Chandni Bainz opted for a deep Mocha Brown, adding drama and definition to her editorial-ready look, while fashion creator Kompal Matta Kapoor chose a Beige Brown balayage for that soft, radiant glow that elevates her signature polished style.

Natasha Luthra, entrepreneur and fashion creator, chose a chic Caramel Brown that seamlessly complements her contemporary aesthetic. “Huge thanks to the hairdresser for completely understanding what I wanted and giving me the perfect shade of brown—Caramel Brown—that makes me feel empowered, strong, and totally confident,” she said in a post on Instagram. “They really brought my vision to life, and I’m in love with how it turned out! My hair looks shiny, healthy, and nourished, all thanks to @lorealpro_education_india’s iNOA hair color.”

More than a trend, it’s a movement

This campaign goes beyond hair colour—it’s about celebrating the multifaceted identities of women who are making an impact in their respective fields. Whether you’re a performer like Nidhi Kumar, a fashion disruptor like Natasha Luthra, or a storyteller like Nabha Natesh, there’s an “Iconic Brown” that amplifies your individuality.

Brown is much more than a ‘safe’ choice. In 2025, it’s the most powerful colour trend—adaptable, empowering, and timeless. From the richness of mocha and the warmth of caramel to cool ash tones and bold mahogany, brown offers a spectrum of shades designed to help every woman stand out while staying true to herself.

Brown is the new bold

The versatility of brown is what makes it truly iconic. Want an understated edge? Opt for an ash brown. Craving sunlit radiance? Caramel highlights are your go-to. Looking to make a statement? A rich cherry or chocolate brown can deliver that bold confidence.

L’Oréal Professionnel’s “Iconic Browns” campaign reminds us that brown hair is no longer a backdrop—it’s the headline. 

Powered by iNOA: The secret behind the shades

At the heart of every hair transformation is iNOA, L’Oréal Professionnel’s revolutionary, ammonia-free, oil-powered hair colour. iNOA ensures optimal scalp comfort, vibrant, long-lasting colour, and hair that feels as good as it looks. With enhanced shine and improved hair quality, iNOA empowers every woman to embrace her perfect shade of brown without compromising on care.

Ready to find your own power colour? Whether you’re after a bold new look or a subtle refresh, there’s an Iconic Brown waiting to be discovered.

Book your personalised colour consultation at your nearest L’Oréal Professionnel partnered salon today and step into your most confident self. Click on the link below:

Salon Locator | Own the 2025 Hair Color Trend: Get iNOA Iconic Browns.

All images: L’Oreal Paris 

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