What is inner hair damage and how the new L’Oréal Professionnel Absolut Repair Molecular range helps repair it

In the recent years, the challenges faced by our hair have evolved-  tackling stressors like UV damage, increased humidity and chemical treatments has upped the ante for our hair concerns significantly. Hair damage is among the top 2 hair concerns in India, with 50% of the population struggling with severe hair damage. Hair damage has shifted from surface level damage (read: dullness, breakage, and those pesky split ends) to a whole new ballgame, molecular level hair damage (think color fading, hair loss, and thinning ends). The need of the hour: a holistic portfolio for hair damage concerns. 

Enter, the new L’Oréal Professionnel Absolut Repair Molecular range. The L’Oréal Professionnel advanced research team co-developed this range with scientists and hair professionals to decompose peptides to inject their components separately into the fiber. The range is an ultra-concentrated with 5 amino acids + up to 3% of peptides bonder. These components do an all-around job: supplement the degradation of amino acids, reform and rebuild the molecular structure, to form a potent blend that works on restoring hair strength, elasticity and movement- effectively combatting up to 2 years of hair damage with one use*.

*Instrumental test on the fiber macromolecular structure after application of shampoo + rinse-off serum + leave-in mask.

Before we get into how this range helps to repair and strengthen the hair, let’s break down the science behind inner hair damage. Although the hair fiber is made of many elements, keratin peptides are its key building blocks. Peptides are hair’s smallest molecular structure, each composed with a combination of 18 amino acids with their own properties, linked with what we call “peptide bonds”.  External aggressions such as such as chemical treatments, heat and UV damage can break these peptide bonds, compromising the entire hair molecular structure. The more the hair gets damaged, the more its peptides break. (Translation: The new repair battle is at the molecular level.)

The solution to this seems pretty obvious, doesn’t it? If we want to reverse damage, we should just fix the peptides. Problem: peptides are too big to be reinjected. Exactly why this range is the first haircare line that reforms and rebuild the molecular structure of the hair. L’Oréal Professionnel has devised a complete solution, backed with an innovative breakthrough in science- injecting peptide compounds. Or rather, ultra-concentrated selections of 5 essential amino acids and up to 3% peptide bonders that get to work on repairing the molecular structure of your hair.

The result of all this scientific research? The all-new Absolut Repair Molecular range that restores strength, elasticity, and movement to your hair. Our top pick is the L’Oréal Professionnel Molecular Deep Repair Service, which penetrates the hair fiber for a molecular refill, instantly transforming your hair, restoring strength and smoothness to your tresses. Its sulphate-free products are formulated with 3% peptides bonder + 5 amino acids. 

If you’re in the market for a gentle shampoo, our recommendation is the L’Oréal Professionnel Absolut Repair Molecular Sulfate-Free Shampoo which is formulated peptides bonder + 5 amino acids. The formula’s luxurious texture cleanses, detangles hair and delivers a high level of care, leaving it stronger and nourished. Just remember to seal in all the goodness and nourishment with a high-quality rinse off serum like L’Oréal Professionnel Absolut Repair Serum which is formulated with with  peptides bonder + 5 amino acids. Work it through your lengths from root to tip, to leave your hair elasticity and movement instantly transformed.
 
Lastly, tame your mane with a leave in hair mask that strengthens and protects your hair to leave you with detangled, healthy locks. Make sure you use a multi-tasking light-weight formula to leave your hair bouncy and fresh, like the L’Oréal Professionnel Absolut Repair Molecular Leave-In Mask, that doubles as a heat protectant*- an ideal companion to keep your locks healthy, nourished and protected. 

*Instrumental test after application of Absolut Repair Molecular leave-in mask

A hair care range that actually works and is backed by science – what’s not to love? To shop the new L’Oréal Professionnel Paris Absolut Repair Molecular range, click here.