Decode the science behind sleek and straight hair with heatless innovation

There’s something undeniably magical about straight hair—it’s timeless, polished, and oh-so-glamorous. Whether it’s for a casual coffee run or a red-carpet moment, sleek hair has a way of making everything look effortlessly chic. No wonder so many of us are obsessed with achieving that perfectly straight, glass-like finish.

But let’s be honest: the journey to straight hair isn’t always pretty.  

What we’ve done for straight hair
From blow-drying until our arms hurt to religiously running flat irons over every strand, many of us have tried it all. Some have even braved chemical straightening treatments that promise long-lasting results but often leave hair dry, brittle, and lifeless. And let’s not forget the constant battle with frizz that seems to mock all our hard work.  

While these methods may deliver straight hair temporarily, they often come with serious baggage—damage, hassle, and expensive salon appointments. Sound familiar? Well, there’s finally a solution that takes the stress (and the heat!) out of achieving salon-like sleekness at home.  

Introducing the first ever heatless straightening treatment 
Say hello to TRESemmé’s revolutionary Silk Press Range, the first-ever heatless, salon-like straightening treatment you can do at home. No flat irons. No chemicals. No hassle. This innovative solution is designed to give you smooth, straight, and silky hair without compromising its health.

TRESemmé has always been at the forefront of innovation, and with their breakthrough Amino Press Technology, they’ve made salon-level sleekness achievable for everyone for upto 100 hours—minus the damage. Ready to learn how it works?

The science behind sleek
Your hair’s structure plays a huge role in how it looks and feels. Over time, damage from heat, pollution, and everyday styling weakens this structure, making your hair frizzy and hard to manage. TRESemmé’s Amino Press (20) Technology steps in as the ultimate hair care saviour.  

Packed with 20 essential amino peptides, this formula works from the inside presses Amino peptides complex into the hair cortex and on the outside aligns raised hair cuticles and straightens each strand, smoothens it from within, and leaves your hair visibly straighter and healthier. Think of it as a regime which smoothen your hair and styles it, both rolled into one—without the heat or effort.  

It all comes down to what’s happening inside your hair strands. Let’s break it down:

Amino peptides: Think of these as the building blocks your hair is made of. Over time, heat styling, pollution, and even brushing can damage these blocks, leaving your hair weak and frizzy. TRESemmé’s Amino Press (20) Technology steps in with 20 amino peptides to rebuild and strengthen your strands—like filling cracks in a wall to make it smooth and sturdy again.

Progressive improvement: Progressive straightening is a technique used to soften the hair that also helps to treat and reduce the volume of the mane. It is called “progressive” because of the gradual effect it has on the hair with each application. TRESemmé’s formula works to progressively straighten your hair in four weeks.

Product absorption: Ever feel like some products just sit on your hair without doing much? That’s because your hair needs to absorb the good stuff to work. TRESemmé’s science-backed formula ensures every cuticle is sealed, leaving your hair healthier, smoother, and straighter with every wash.

No heat, no hassle, just sleek perfection
The best part? You don’t need any heat tools to get these results. TRESemmé’s Silk Press Range progressively straightens your hair with every wash, giving you salon-worthy results at home. It’s clinically proven to show visible improvement in 4 weeks, with benefits that only get better over time.  

Imagine having glossy, smooth hair without spending hours with a flat iron or damaging your strands with harsh treatments. It’s straight hair, reimagined.  

Your 4-step regime for sleek, straight hair
Achieving salon-like results has never been this easy. With TRESemmé’s 4-step Silk Press Treatment, you can pamper your hair while transforming it. Here’s how:  

1. Pre-Wash Treatment Ampoules: Start with this potent formula which works in just 15 minutes to prep your hair for ultimate smoothness.  
2. Smoothing Shampoo (Sulphate-Free): Cleanse your hair gently while maintaining its natural moisture balance.  
3. Sculpting Mask: Go in with the luxurious creamy texture mask to sculpt and define your hair for a silky, straight finish.  
4. Finisher Serum: The final step to seal the deal—this serum leaves your hair smooth, shiny, and ready to slay.  

Why it’s a game-changer? 
TRESemmé’s Silk Press Range isn’t just a product—it’s a movement. For the first time ever, you can achieve salon-like, heatless straightening at home with zero hassle. It’s perfect for anyone looking to simplify their hair care routine while still rocking that sleek, straight look.  

So, the next time you’re tempted to reach for your flat iron or book a salon appointment, think twice. With TRESemmé, you can have it all—straight hair, zero heat damage, and ultimate convenience.  

Sleek hair has never been so simple. Are you ready to make the switch?  

The range is available on Myntra, Nykaa, and other leading retailers. Prices start at ₹2,425, with the ampoules priced at ₹500.