Been wondering why everyone is posting black and white photographs on Instagram? It's the latest Instagram challenge that is flooding your feed! A viral campaign attempting to highlight and garner women support, people from all walks of life are posting photos with positive affirmations about the importance of supporting other women. These women are further nominating more women to do the same, using the hashtags #challengeaccepted and #womensupportwomen .
It is believed that the hashtag #ChallengeAccepted has been used over 30 lakh times, while #WomenSupportingWomen has over 60 lakh posts! Both Indian as well as international celebrities have caught on the trend, sharing their images on Instagram and further tagging more celebrities. Take a look of the many celeb Instagram posts, from across the globe! (and if you feel inspired by women, do post a black and white photograph of yourself on Instagram and tag your friends!)