From Alia to Ananya—why digicams are your favourite celebs’ new must-have

From Ananya Panday’s flash-lit snaps at Chanel’s Cruise show to Alia Bhatt filming her Gucci saree moment at Cannes on a digicam, the cool girls are tossing out polish for something way more potent: nostalgia.

There was a time when perfection ruled the feed—every frame crisp, every clip colour-graded to oblivion. But the girls have shifted. These days, it’s not about how sharp the picture is—it’s about how felt it looks. Digicams, VHS tapes, grainy filters, film rolls—they’re no longer throwbacks, they’re the new luxury. A blurry photo holds more power than a 4K close-up ever could, and your favourite celebrities know it.

Here’s how digicams, VHS tapes, film cameras and grainy filters became the new language of luxury.

Ananya’s Chanel moment wasn’t content—it was nostalgia with a front row seat

Ananya Panday, for one, didn’t just attend Chanel’s Cruise show—she documented it like a 2006 Tumblr girl with a flash in her pocket. The result? Her postcards from Lago Di Camo might just make it your next vision board.

Gucci, grain, and that girl-next-door energy—Alia’s Cannes debut hits different

Alia Bhatt made her Cannes debut in Gucci, but instead of the usual cinematic glam, she caught the moment on a digicam. 

Camcorder on, couture in motion—Janhvi’s Miu Miu moment was pure soft-glam nostalgia

Janhvi Kapoor’s camera roll is another case study. Her night with Miu Miu in London? Documented in grainy camcorder charm. It’s no longer about being perfectly posed—it’s about being remembered.

This isn’t just a trend, it’s a quiet rebellion. Against filters, against pressure, against perfection. Celebs are curating grainy, nostalgic content because it feels personal. It invites you in instead of placing you at a distance. And the grain? It doesn’t hide flaws—it adds feeling. It says: this wasn’t staged, this was real. Or at least it felt that way.

What started as a nod to Y2K nostalgia has now become a full-blown aesthetic. The apps are glitchy on purpose, the flashes are harsh, and the moodboards are moodier than ever. If you’re still chasing flawless content, maybe it’s time to zoom out—because the blur is where the cool girls live now.

Lead image: Ananya Pandey/Instagram, Janhvi Kapoor/Instagram, Khushi Kapoor/Instagram

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