India Today Conclave
India Today Conclave

16 Homegrown brands that offer that most adorable clothes and accessories

You NEED these brands in your closet!

20 March, 2024
16 Homegrown brands that offer that most adorable clothes and accessories

India is brimming with interesting and design-forward labels that have paved the way for sartorially-inclined individuals to buy their fashion favs, from homegrown labels. Cosmo India Editor Nandini Bhalla puts the spotlight on some truly talented homegrown labels offering the sweetest outfits and accessories, so you can build a wardrobe that’s stylish and Made-In-India

ADK by Avishi Dayal Kalra

ADK

“Gender-neutrality in the form of an oversized jacket with neon-hued jellyfish is everything. But what’s cooler is that 15 percent of net profits of this range will go towards the NGO Muskaan, which looks after the differently-abled. Kindness is always in fashion!” 

Embellished Unisex Jelly Fish Oversized Blazer, ₹15,000, Jelly Fish Pants, ₹9,500, and Neon Bralette, ₹4,000 

Ambar House

octopus earrings

“A gold-plated octopus climbing up our ear is a sign of just how much we’re looking forward to sunny days by the ocean. I’d wear this pair with my hair tied back in a slick ponytail, and throw in some fishy jokes as an ice-breaker.”

Octopus Earrings, ₹10,950 

Ura Maku

Ura maku

“The beauty of Indian fabric is that it can be used to create such beauty, like this mulberry silk top with handcrafted embroidery on the shoulders and cuffs.”

Mulberry silk top with high neck, ₹8,000 

Meko Studio

Meko Studio

“Statuesque and form-fitting, this monochromatic, striped maxi dress is hand-knit with recycled cotton yarn... certainly tows the line!” 

Lara Dress, ₹4,599

Joskai

Joksai

“My appreciation for the pantsuit is now old news, and when it features elevated sleeves, floral motifs or buta, and is made from handwoven Mulberry silk, I fall in love a little more. The flared pants are the way to pair the look this season, for comfort and for flair.”

Flora Buta Pantsuit Set,  ₹33,000 

DE’ANMA

De'Anma

“Abstract, minimal jewellery adorning the hair bun adds an artistic element to your mane. And I am all for making statements with crowning glory. This piece is handmade in brass, then coated with silver or golden colour.”

Bisect Hair Bun,  ₹3,800 

Rias Jaipur

Rias Jaipur

“Entirely handspun and handwoven in organic cotton, and handblock printed, this co-ord set with massive, multi-coloured polka dots is such a fun way to add a dash of joy to the wardrobe! Oh, happy days!”

Void Co-ord Set,  ₹13,500 

Oonth

Oonth

“This sterling silver choker with a waterfall of delicate pieces is such a statement. This brand ensures fair wages to its artisans, and each piece is made with love and respect to local craftsmanship. Consider this precious bijoux for days by the beach or to dress up a simple style. Needless to say, I’m in love!”

Zafar Mahal Choker,  ₹8,000 

Krithaa

Krittha

“Drawing from the personal experiences of the designer around touch, the India-love creations by this label marry an affinity for minimalism of metal and elements like vintage coins. Here, the choker, bangles, and earrings lend a tribal element to the style...raw and seductive in such an effortless manner.”

Stria Choker, ₹3,300, 20 Paise Brass-Circle Earjackets, ₹3,500, bangle set, ₹2,040 

Valtaa

Valtaa

“The pant-skirt continues its reign this summer, and lets you show off your pins so stylishly!” 

Amethyst Co-ord Suit Set, ₹4,999 

Opalina Jewellery

Opalina Jewellery

“A play of the sculptural with the glamorous is what these designs offer in the form of gemstones and metals in finishes of gold, rose gold, silver, or matte gold. Channel your penchant for curated opulence with these pieces for a night out about town. PS: just how stunning is that choker?!”

(From top to bottom) Stella Panthera Earrings, ₹4,200, Livia Panthera Choker, ₹18,500, Panthera Annulaire Ring, ₹5,076 

With N

With N

“Handwoven khadi cotton meets diamond-shaped Jamdani motifs in this oversized shirt... and gets a big thumbs up.”

Marigold Core Shirt, ₹3,200 

Somya Goyal

Somya Goyal

“The winner of the INIFD presents GenNext programme, Somya adds texture and prints to her separates to create a new language that is rooted in personal expression. Her label’s signature is the application of 3D details like the PVC cord that adorns bralettes, shoulders, and the edges of tops. Layer the styles from this label to create your own look...especially since its ethos lies in liberating the wearer.”

Textured bra top, ₹12,800, PVC line shift shirt, ₹11,800, and Space blue panelled skirt, ₹11,800 

ADITI BHATT

Aditi Bhatt

“These happy earrings are an ode to traditional Indian craftsmanship and modernity, and that, in my opinion, is a lovely way to continue the legacy of any craft. And the label has made a foray into international markets, too, from Australia to London, New York, Doha, and Dubai. Get your hands on these enamelled earrings in gold-plated brass, and pair them with everything from a simple tee to an equally-vibrant outfit.” 

Baroque Earrings, ₹3,850 

Shriya Khanna

Shriya Khanna

“This geometric pallu on the pre-stitched sari is such a head-turner! The fabric has been digitally cut into separate pieces, and then assembled layer-by-layer to create a gauze-like pattern. What’s not to admire? Adding this to my wishlist, stat!” 

Monochrome Gauze Sari, ₹29,999 

Cora The Label

Cora the Label

“May you shine bright like the stars above, and should you need a reminder about just how amazing you are, turn to these necklaces that radiate positivity (while being super-cute).” 

(From top to bottom) Beaded Necklace, ₹1090, Emerald Necklace, ₹1190, Starburst Necklace, ₹1290, Sunburst Necklace, ₹1290 

 

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