Gold jewellery is a medium of self-expression and here’s how Priya Malik is using it to inspire women to discover their voice

From Elvis Presley to Harry Styles, gold has inspired generations. Be it the musicians or the artworks of the likes of Gustav Klimt, the very characteristic of gold has been influential in securing the idea of the metal as a symbol of self-expression. It has a mesmerising quality that everyone responds to, just like our muse Priya Malik.

The star of Cosmopolitan India and World Gold Council campaign #youaregold, Malik draws parallels between the glittering qualities of gold to her journey, resulting in narratives that mould her into the broken but beautiful poet she is.

You must have first spotted her on TV on shows like Gabru: Hip Hop Ke Shehzaade (2018), Sheer Qorma (2021), and more recently, Yeh Kaali Kaali Ankhein (2022), portraying characters with her unwavering strength and vulnerability. Priya Malik is powerful, true to her values, and entertaining to the core. 

Each piece Malik chooses to adorn is an extension of her personality. For instance, the gold bracelet represents her roots and values. It has become a part of her identity and holds sentimental and emotional value.

“I feel an artist and gold are alike as both have a common quality—malleability. It allows artists to discover parts of themselves they didn’t know existed and helps them upskill. That’s why I love wearing gold. It simply is who I am,” Malik shares. 

Malik’s journey as a poet and storyteller showcases her ability to articulate her thoughts. This is a true testament to her courage and everything she represents. She has inspired women all over the country to discover their own voices and unapologetically speak their truth. That is what the #youaregold campaign stands for as well. 

Malik has evolved and adapted to the challenges that have come her way. Similar to how gold jewellery holds a special place in the hearts of millions of women, she has brought about an irreplaceable richness to the world of poetry. 

Watch Priya Malik's journey to discovering her own voice here  

Cosmopolitan India has partnered with World Gold Council for the campaign "You are Gold" to honour women achievers who have set an example for resilience and determination. These extraordinary women are defying stereotypes, overcoming obstacles, and inspiring everyone around them. Together, let us document the moments that shape their remarkable journeys and celebrate their indomitable spirit. Remember, in a world where we are constantly evolving, #youaregold, and your story deserves to be told.