Kylie Jenner's New Lip Kit Color Does Not Look Like This IRL

​After teasing her new Lip Kit colors (and by teasing, we mean showing them in black-and-white…), and crowd-sourcing a name for the bright pink shade now called Posie K, Kylie Jenner is finally giving us a peek at what the latest hue looks like on. 

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In a photo posted to the @lipkitbykylie Instagram page, Jenner models Posie K on her famous pout. It's a deeper pink than it seemed in the initial promo image—more of a mauve blush. 

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While the Valentine's Day-inspired hue is a departure from Jenner's original collection of earth tones and neutrals, we have no doubt that this second round of matte lipsticks will be just as wildly popular and quick to sell-out as the first. Stay tuned for the launch date!