Adidas Original is a brand that's got tonnes of biggies (like Pharrell Williams, Rita Ora and Kanye West) under their belt. Add to that, one Ranveer Singh. The partnership started with the launch of the first Adidas brand centre in the county at Indranagar, Bengaluru. To celebrate the association and launch, Ranveer Singh took to the streets of Bangalore (and we literally mean 'the streets').
Dave Thomas, MD, Adidas Group India, said: "Ranveer embodies the adidas Originals brand in every sense. He is not just an entertainer, his creativity, individuality and ability to express himself is like no other. This relationship has been sparked by the immense love Ranveer has for Adidas Originals. He has been often spotted, sporting the trefoil and the three stripes, but now you will see a lot more of that in the coming future. These are exciting times for adidas Originals and we have lot in store with Ranveer at the helm."
Ranveer entertained the crowd, breaking out some mad beatboxing skills as well.
Thrilled about his collaboration with Adidas Originals, Ranveer said: "I am totally stoked to represent a brand that I grew up loving and has been a big part of my life. I still own the first pair of superstar sneakers that I bought during my college days and have only gone on to collect more. While I get to be the face of the brand in India, it's the brand that truly represents me. In one word, it is unique. It doesn't need to try hard to stand out, it's backed by a great heritage that is inspired by sport and has evolved over time. I am excited to be an Adidas Originals ambassador and confident that together we will take this brand to the next level."
We all know how well Ranveer Singh can carry off quirky prints and the Adidas event was no exception. He also gave the onlookers style tips and kicked off a killer after-party.