6 homegrown brands redefining style for every side of you

Whether you’re channelling your inner fitness girlie, indulging in quiet luxury, or leaning into your love for bold accessories, these homegrown labels have something to match every mood, moment, and aesthetic. From sculpted athleisure to sustainably-made saris and futuristic jewellery, here's your ultimate fashion fix curated for all your alter egos.

Namrata Joshipura 

This celebrated designer ties fashion with her fitness bug to give athleisure a 2025 makeover. The new drop boasts sculpted bodysuits, puffer jackets, and elevated tees.

2112 Saldon 

Has Ladakh been checked off your fashion bucket list yet? If not, we bring you 2112 Saldon—an ode to the founder Padma Saldon’s cultural influences. Expect ethically produced, artisanal luxury clothing and timeless contemporary pieces made from revived hand-woven sheep wool.

Acquire

Angélique Raina’s latest contemporary women’s brand is all about making luxury sustainable. Add to that Raina’s 
experiments with fabrics, weaving techniques, and colours, which offer a unique blend of modern silhouettes perfect for a girls’ day out.

Day & Age

Conceptualised by Shreya Parasrampuria and Sharan Adka, Day & Age is a slow apparel brand with a focus on all 
things sustainability. Repurposed saris, thoughtful stitching, and patchwork exemplifies the brand ethos.

House Of Urmi

Founder Anjali Ashok wants the inherent history of Malabar, Kerala heard. From clothes to accessories, the brand offers a range for both men and women. There’s a story behind every print, and an attempt to bring people across cultures, religious beliefs, and histories together with fashion.

Foundree

What’s next in jewellery, you ask? Designer Srishti Gupta’s Foundree presents premium 3D-printed and hand-dyed 
accessories. The label makes use of traditional silhouettes with a modern technique. Stack their open magnetic bangles to bring a pop of colour to your casuals.

All images: The brands 

This piece originally appeared in the March-April print issue of Cosmopolitan India

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