Matcha made in India? These are the homegrown brands worth knowing

Matcha has come a long way from being that pretty green drink taking over your Instagram feed. It's now a regular on Indian cafe menus, part of morning routines, and even making its way into skincare conversations and dessert menus. And honestly, we can see why. Between the vibrant green colour, creamy iced lattes, cute bamboo whisks, and the little ritual of making a cup, there's plenty to love. Add a caffeine fix that promises a steadier boost, and it's easy to see how matcha became everyone's latest obsession.

India's matcha scene has also grown considerably, with homegrown brands bringing Japanese-sourced green tea powder to our kitchens. Whether you're a seasoned drinker who can tell your umami from your bitterness or a beginner still figuring out how to whisk the powder without ending up with lumps, there's plenty to explore.

So, if you've been thinking about switching up your usual coffee order, here are a few Indian matcha brands worth getting acquainted with.

Glow Glossary GG Matcha, ₹1,058

If you're new to making matcha at home, Glow Glossary is a good place to start. Its GG Matcha is an organic, ceremonial-grade powder made using Japanese green tea leaves sourced from Shizuoka. Stone-ground for a smooth texture, it can be prepared with either water or milk, depending on how you like your matcha. The ingredient list is refreshingly simple, too, with no added sugar, fillers, or preservatives. Consider this an easy first step towards making matcha part of your morning routine.

Bree Ceremonial Matcha, ₹1,600

If bitterness is what's keeping you from getting on board with matcha, Bree might change your mind. Its ceremonial-grade powder comes from Kagoshima, Japan, where young, shade-grown tea leaves are stone-ground into a fine powder. The result is a smooth cup with rich umami notes and a naturally sweet finish. It works just as well when prepared traditionally as it does in an iced latte. And if you're keen to experiment, Bree also offers Everyday and Signature varieties.

Mezame Niwa Matcha, ₹1,850

For those who've moved beyond their beginner matcha era, Mezame's Niwa is worth exploring. This limited-edition, single-cultivar matcha is made using Asatsuyu leaves harvested during the first flush in Kagoshima. Shade-grown for four weeks, the leaves are handpicked and stone-milled to achieve an ultra-fine texture. Expect a creamy mouthfeel, a naturally sweet aroma, and pronounced umami with subtle floral notes. You can prepare it as a traditional usucha or koicha, or use it to make an iced latte when you're in the mood for something different.

The Noon Club Noon Hikari Signature Matcha, ₹1,890

The Noon Club makes a compelling case for turning your daily matcha into a little ritual. Its Hikari Signature Matcha is made using the relatively rare Tsuyuhikari cultivar, with first-harvest, shade-grown leaves sourced from Kagoshima. What makes this one interesting is its layered flavour profile, which brings together grapefruit-like freshness, roasted nutty notes, and a creamy, umami-rich finish. It also has a velvety texture and minimal bitterness, making it a good pick if you prefer a more nuanced cup.

Yūzen Matcha Daichi, ₹1,799

If you're curious about exploring matcha beyond your usual iced latte, Yūzen's Matcha Daichi is one to consider. This ceremonial-grade, single-cultivar powder is sourced from Uji, Kyoto, and made using first-flush Okumidori leaves. Shade-grown for 30 days before being stone-milled, it has a naturally sweet flavour, pronounced umami, and delicate floral notes. Its creamy texture and low astringency make it particularly suited to drinking on its own, although it works just as well in lattes and cold brews.

Lead image: Pexels

Also read: Looking for a filling midday snack? Try these protein bars

Also read: Cafécore is taking over weekends—here's what to wear to your matcha date