The No.1 Professional Hair Brand in the U.S., Redken, makes its debut in India

American fashion icon and businesswoman Iris Apfel once said, “If your hair is done properly and you’re wearing good shoes, you can get away with anything.” We concur. There’s little you can’t do on a good hair day. And yours is just about to get better. Touted be the number one professional hair brand in the United States of America, Redken is all set to makes its much awaited debut in the Indian market.
 
Founded nearly six decades ago by Paula Kent who believed in the power of science—the New York based brand brings together this deep-rooted belief along with prowess of its hairdressers to empower everyone to express themselves and make a statement with their hair. With its specially crafted pH balanced-formulas, Redken has been known to deliver impeccable hair transformations while still preserving the health of the hair. They have an extensive range of products for all your hair needs from colouring to styling. In other words, they’ve got your back.
 
Redken is for the young, globally connected, trendsetting consumer and aims to create a community of individuals who are unafraid to express themselves and are unapologetic about reinventing themselves and their style. This global mission also includes the goal to equip every professional to learn better, earn better and live their best life through career support, 24x7 education access and global networking opportunities.

 
Redken’s entry in India is ideal given in current market scenario, an emerging youth and their desire for self-expression, empowerment and more. “In the recent years, there has been a substantial growth in the number of young affluent consumers in India. These consumers are quite individualistic, experimentative and are willing to spend on specialised products and services best suited to their specific needs. We feel that this is the right time to bring a global brand like Redken to India which offers a performance driven, comprehensive portfolio to this evolved cohort.” said D.P. Sharma, Director–Professional Products Division, L’Oréal India.

It is with this aim that the brand makes its way into a young and energetic India with internationally acclaimed celebrity hairstylist, Florian Hurel as Redken’s Pro Ambassador for the India wing. Hurel’s approach is deeply rooted in the belief that beauty should be personalised for every individual and should be a reflection of their personality. “I am excited to come on board as the Pro Ambassador for Redken India, supporting a brand where creativity knows no bounds! From cutting-edge trends to hair perfection, I look forward to elevating professional hair experiences in collaboration with Redken,” he said. Hurel is all set to launch his first salon in South Mumbai in association with Redken. We couldn’t be more excited.

With a brand rooted in its scientific approach to hair and a vision to empower professionals as well as consumers to achieve healthy hair transformations. The brand continues to strive relentlessly in its effort to create products using cutting edge technology and highest quality ingredients for individuals with all hair types and textures. There’s something for everyone, and we’d definitely recommend taking the leap of faith to experiment with your hair, being unafraid to try something new and owning every look with Redken.

Redken products will be available in select Redken salons and on Nykaa. You can also find them here.