6 homegrown footwear brands that are changing the shoe game—and your Insta feed

There was a time when “Made in India” on shoes sometimes meant limited designs and zero comfort. But those days are long gone. Today, a new wave of homegrown footwear brands is rewriting the rulebook—combining eye-catching designs with thoughtful craftsmanship, playful colours, and the kind of comfort that lets you wear your heels well past 9 PM. Whether you’re curating a wardrobe of workwear essentials or looking for a brunch-ready pair that doubles as a conversation starter, these Indian labels are stepping up in style.

What makes them even more irresistible? They’re small-batch, mostly women-led, and deeply rooted in a local ethos—from vegan leather and handcrafted details to inclusive sizing that goes beyond 41. So, if you’ve been relying on Zara for your shoe fix, it might be time to (literally) walk a different path. Here are six homegrown shoe brands that deserve your money—and your next mirror selfie.

CAI 

Founded in 2015 by Aradhana and Dhanraj Minawala, CAI is a Mumbai-based brand offering stylish, non-leather footwear options. Their collection ranges from elegant flats to trendy heels, all designed with comfort and sustainability in mind. CAI’s commitment to cruelty-free fashion has made it a favourite among conscious consumers seeking both style and ethics.

Theater

Theater stands out with its avant-garde designs for those who view fashion as an art form. Their footwear collection includes vintage-inspired Mary Janes, statement boots, and other bold pieces perfect for making a statement. Embracing theatricality and creativity, Theater is for the fashion-forward individual unafraid to express themselves.

Drunch 

Drunch brings a fresh perspective to everyday footwear with pastel-coloured collections that don’t compromise on comfort. Designed for women who value both style and ease, their range includes flats and heels perfect for any occasion—from brunch dates to evening soirees. By focusing on inclusive sizing and ergonomic designs, Drunch ensures every woman can find her perfect pair.

Disobedience 

Disobedience is a Chennai-based shoe label that turns everyday footwear into art. Their pieces are bold, sculptural, and full of character—from alphabet-stamped boots to green loafers with wooden heels. Every design feels intentional, playful, and just the right amount of rebellious. Led by Anita Soundar, the brand uses thoughtful materials like banana leather and upcycled fabric to create footwear that feels both modern and mindful. These are shoes that make a statement without shouting.

Gully Labs

Gully Labs is a New Delhi-based sneaker brand inspired by India’s vibrant street culture. Their hand-lasted sneakers feature bold designs and are released in new collections every 60 days, ensuring fresh and unique styles. Gully Labs celebrates local artistry and urban aesthetics, making it a go-to for sneaker enthusiasts seeking authenticity.

7-10 

7-10 is India’s premier sneaker design house that emphasises inclusivity and innovation. Their collection includes premium high-top, low-top, and chunky sneakers catering to diverse tastes. With a focus on comfort and style, 7-10 delivers footwear that resonates with the modern Indian consumer seeking both functionality and flair.

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