6 new creators that you need to follow stat

Authentic, unfiltered, and refreshingly unique—a new wave of ‘micro creators’ (those with under 200k followers) is taking over Instagram. Amidst a sea of dull #sponcon, these creators are making waves with their distinctive voices, honest reviews, and bold perspectives. Their content is not only catching the attention of online audiences but also drawing interest from beauty and fashion brands. While they may not have millions of followers (just yet), their highly engaged communities and super creative content are making a significant impact. Here are some new creators whose one-of-a-kind style will keep you coming back for more:

Vaishali Srivastava

Vaishali's page is more than just a shop and style guide—it's a visual delight to scroll through. With a keen eye for understated elegance, her style is all about making the basics look effortlessly chic. Whether it's simple yet stylish outfit ideas or clever ways to elevate your everyday wardrobe, her feed is perfect for those seeking practical inspiration to create a unique yet practical style statement. If you're all about easy, timeless fashion with a modern twist, Vaishali’s content is a must-follow!

Aishwarya Kandpal

When it comes to straight-up, no-nonsense beauty advice, this creator is as real as it gets. She shares super honest reviews of skincare and makeup products she’s actually tried, cutting through all the fluff. No gimmicks, just raw, authentic opinions that help you make smarter beauty buys. Thinking of splurging on a new beauty buy? Her page is the perfect place to see what's actually worth the investment before you take the plunge!

Nidhi Kavle

Good luck keeping your purse strings tight after scrolling through this creator’s feed! Nidhi is your go-to beauty guru for all the latest trending products and beauty hacks! She’s always on the lookout for the coolest, must-try items and the freshest beauty trends. If you want to stay ahead of the game and find the next big thing in beauty, her feed is the place to be. Fun, fresh, and full of fab finds—she’s got you covered!

Megha Theeng

A mix of self-deprecating humour, relatable lifestyle quips, and a whole lot of witty storytelling is what makes this Darjeeling girl's online presence so addictive. With her signature kawaii aesthetic paired with razor-sharp sarcasm, she effortlessly blends charm and sass in a way that keeps her followers hooked. Whether she's sharing her daily life updates or spotlighting lifestyle tips, her content is both hilarious and totally relatable. If you're looking for a feed full of laughs, sharp wit, and a dose of adorable, this is the place to be!

Shubhra Vaity

Shubhra’s Instagram is anything but ordinary—her content stands out with a vibrant and refreshing approach that’s a total visual treat. Every post is carefully crafted, blending beauty and fashion in the most fun and engaging way. Whether it’s makeup tutorials, outfit inspiration, or tips on the latest trends, she adds her own unique flair that keeps things lively and entertaining. Her feed is a perfect mix of style and creativity, offering not just advice, but a dose of personality and fun that makes it a joy to follow. If you're looking for beauty and fashion tips that go beyond the typical, Shubhra's page is where you'll want to be!

Sheena

Sheena’s ‘digital diary’ is one you actually want to keep up with—after all, every reel feels like it’s a FaceTime from your BFF. Of course, there’s fashion and beauty advice, but we love that she actually gets candid to entertain you with life updates and more. From honest product reviews shot in auto-rickshaws to spontaneous glimpses of her daily adventures, her content is as relatable as it gets, making her feed feel like a cosy hangout with a friend who’s always in the know.

Lead image credit: Sheena/Instagram, Nidhi Kavle/Instagram 

Also read: 8 fashion experts on what working in the fashion industry is really like

Also read: 6 creators on how they handle the grind and the toll it takes on their bodies and minds